How I Started My New YouTube Channel: "Beyond the Brokerage"

SHARE ALLEN
Sep 8
3 min read

If you have been following me for a while, you know I am passionate about helping real estate agents build a strong personal brand that stands out online. Today, I am excited to share something new that I have been working on behind the scenes.

🎥 I just launched my new YouTube channel, Beyond the Brokerage.

Why I Started Beyond the Brokerage

After years of being a full time Realtor, I realized something that completely shifted my business. Your brokerage might give you a license, but it does not give you a brand.

Too many talented agents depend on their brokerage name and forget that clients choose them for who they are, not for the company on their business card. That realization inspired me to create a space where I can teach agents how to build a personal brand that attracts clients and creates long term success.

That is how Beyond the Brokerage was born.

Why I Started a New Channel Just for Realtors

Before launching Beyond the Brokerage, I already had a YouTube channel that started out focused on real estate clients. My goal at the time was to share home tours, community highlights, and buying tips. But as time went on, the channel started to lose direction.

It became a mix of everything—home searches, DIY projects, fashion content, and a little bit of real estate sprinkled in. It turned into a total dumpster fire of unrelated topics, and my audience was just as confused as I was.

Then something interesting happened. I posted a video about digital products, and it completely took off. That moment showed me where my true audience was. Realtors and creatives were watching, not buyers or sellers.

That is when I realized it was time to start fresh with a dedicated channel created exclusively for real estate agents—a place where I could focus on branding, websites, and marketing strategies designed just for our industry.

So Beyond the Brokerage became the new home for that vision.

What You Can Expect on the Channel

On my new channel, I share the strategies and systems I have used in over 15 years of experience in real estate, design, and marketing. Every video is designed to help you grow your business and position yourself as a trusted professional in your market.

Here is a look at what you can expect:

✨ Practical tips for personal branding for real estate agents

💻 Step by step guidance on how to build your real estate brand and launch a website that ranks on Google🎬 Tutorials on creating content that attracts leads without relying on social media🏡 Behind the scenes videos of my website design process and new Kirkwood Blvd website templates for Realtors

Whether you are just getting started or have been in real estate for years, you will find tools and strategies to strengthen your brand and grow your business online.

My Goal for Beyond the Brokerage

My goal for this channel is to help real estate agents stop hiding behind their brokerage and start showing up as the CEO of their own brand.

When you build a personal brand, you create trust, authority, and recognition in your market. You gain control over how you are perceived and who you attract. And most importantly, you build something that no brokerage can take away from you.

Join Me on the Journey

If you are ready to build your brand and grow your business beyond the brokerage, I would love for you to subscribe to the channel and join our community.

👉 Watch the first episode here: [here]

👉 Subscribe to Beyond the Brokerage: [subscribe]

Let’s create a personal brand that attracts clients, builds credibility, and works for you 24/7.

— Share Allen

Realtor | Founder of Kirkwood Blvd | Wix Website Design Partner | Brand Strategist