How to Start a Digital Product Business (Even If You're Over 40 and Not Techy)

Are you over 40 and thinking about starting a digital side hustle? You’re not alone. More and more women are stepping into the digital world to create flexible income streams from home — and digital products are one of the easiest and most scalable ways to do it.

Here’s a simple 7-step roadmap to get your digital business up and running, even if you’re not tech-savvy:

1. Pick Your Niche

Start with what you already know. Think about your career background, hobbies, or passions. Real estate, baking, interior design, fitness, parenting, crafting — all of these can turn into a profitable niche.

2. Choose a Digital Product Type

Ebooks, checklists, templates, planners, workshops, or mini-courses are all great low-overhead products. Keep it simple.

3. Create or Customize Your ProductUse tools like Canva to design your product. Or get a head start with private label rights products you can customize and rebrand as your own.

See sample of products we offer: HERE

4. Set Up Your Storefront

I recommend using Wix to build your site and sell your digital downloads. It’s easy to use and flexible. Want a shortcut? I have a done-for-you Wix website template with 30 preloaded digital products to help you start fast. See your new shop: HERE

5. Create a Freebie to Grow Your Email List

Offer a simple free checklist, guide, or worksheet in exchange for email addresses. Use Flodesk to create beautiful opt-in pages and email sequences. | Grab my Freebie: HERE

6. Start Blogging

Each blog post builds your authority and helps bring in traffic from Google. Blog about your niche, answer questions, and share helpful tips.

7. Promote Daily on Social Media

Use TikTok, Instagram, or Pinterest to talk about your products, share behind the scenes, and drive traffic back to your site.

Starting a digital product business doesn’t have to be overwhelming. With the right tools and a clear plan, you can turn your experience and passions into real income.

Need help?

Grab my FREE guide: "8 Profitable Digital Product Niches + Where to Sell Them" — it’ll spark ideas and give you a head start. GET IT HERE

Want to skip the tech setup?

Check out my done-for-you Wix website template loaded with 30 digital products you can resell right away. GET IT HERE

You've got the skills. Let's build your digital business together!