Google Workspace for Realtors: Why You Need a Professional Business Email
- SHARE ALLEN
- Sep 19, 2025
- 3 min read
Are you still using Gmail, AOL, Yahoo, or even your broker’s email for your real estate business? If so, it’s time to rethink your strategy. As real estate professionals, we are not just agents, we are independent entrepreneurs. That means every aspect of our business, including email, should reflect professionalism and credibility.
Why a Professional Business Email Matters
Using a free email might seem convenient, but it can hurt your business in several ways:
Credibility: Would you email your doctor at mrdgmail.com? Your clients expect you to have a professional email that matches your business.
Security: Free email accounts are more vulnerable to hacks. Protecting your clients’ personal information is a must.
Independence: Using a broker’s email ties you to their platform. If you leave the brokerage, you could lose access to everything! e
Emails, Google My Business, even YouTube accounts linked to that email.
Enter Google Workspace
Google Workspace (formerly G Suite) is a paid platform that allows you to create business emails using your own domain. Here’s why it’s perfect for Realtors:
Connect to your domain: Emails like info@yourname.com or realtor@yourname.com show professionalism and protect your brand.
Access Google tools: Calendar, Docs, Sheets, Drive, Google Meet, and Google My Business all in one ecosystem.
Flexible plans: Options start at just $6/month for 30GB of storage, and go up for larger storage needs.
By having a domain-based email, you’re not just sending emails, you’re building your brand and protecting your business.
Tips for Choosing Your Domain and Email
Keep it short and easy to remember. Your name is ideal, but you can also include your title or location, e.g., RealtorShareAllen.com or AtlantaRealtorShare.com.
Set up multiple emails for different purposes:
info@yourdomain.com – for public inquiries
realtor@yourdomain.com – for MLS listings or personal client communications
Use your email exclusively for business. Don’t mix personal shopping or subscriptions with client communications.
Why Not to Use Your Broker’s Email
Using your broker’s email for Google My Business, YouTube, or client communications is risky. If you leave your brokerage, you lose access to all your data and branding tools. Remember: as Realtors, we are independent 1099 contractors, our business should not depend on anyone else.
Next Steps
Purchase your domain if you haven’t already. Options include Google Domains, GoDaddy, or Wix.
Set up Google Workspace using your domain.
Separate your emails: keep one for public inquiries and one for client communication.
Start using Google tools for your business..Calendar, Drive, Docs, Google My Business, and more.
By setting up a professional email and leveraging Google Workspace, you’re taking your real estate business to the next level and protecting your clients, building your brand, and showing the world that you’re a true professional.
💬 Question for you: Do you already have a business email with your domain, or are you still using Gmail or your broker’s email? Leave a comment, I’d love to hear!
Want to Grow Your Real Estate Business?
If you want to learn how to grow your real estate business using digital tools, live trainings, and modern real estate solutions, I’d love to chat. Schedule a call with me to talk about your business and discover how I can help you grow your brand, streamline your workflow, and generate more leads.
📌Let’s Chat About Your Business & EXP Realty
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