How to Start a Digital Product Hustle as a Realtor (Even If You're Not Techy)

SHARE ALLEN
3 days ago
2 min read

If you're a real estate agent looking for a way to create consistent income without more showings, late-night calls, or weekend open houses, this post is for you. Digital products are one of the easiest and most scalable ways to build a side hustle—especially for realtors who already have experience, systems, and insights that others would pay to learn.

And don’t worry if you’re not tech-savvy. I’ll walk you through how to start this business step-by-step, even if you don’t know where to begin.

Why Digital Products Work for Realtors

Real estate professionals are sitting on a goldmine of knowledge. From buyer and seller guides to lead generation checklists, the content you already use every day can be turned into digital tools that others can buy, download, and use.

Many agents come to real estate from other careers. That past experience matters. Whether you were a teacher, nurse, event planner, or admin pro, you can turn that knowledge into digital products that solve problems for others.

Here's How to Start Your Realtor Side Hustle:

1. Pick Your Niche

Start with what you know. Are you helping first-time buyers? Real estate investors? FSBOs? New agents? Your niche helps shape what kind of product you should create.

2. Choose a Product Type

Think checklists, templates, workbooks, ebooks, planners, or even mini-courses. You don’t have to reinvent the wheel—just package what you already know.

3. Customize or Use PLR Products

Not ready to create from scratch? Use private label rights products you can rebrand and edit to save time.

4. Set Up a Simple Storefront

Use a platform like Wix to create your store. If you want a shortcut, grab my done-for-you Wix website template that comes with 30 preloaded digital products ready to sell.

5. Grow Your Email List

Offer a freebie (a mini guide, checklist, or workbook) to collect email addresses. Then use Flodesk to automate your email marketing.

6. Start Blogging

Blog about real estate, digital products, or the unique experiences from your past career. Each post builds your authority and helps attract traffic through search.

7. Post on Social Media Daily

TikTok, Instagram, and Pinterest are amazing platforms to promote your digital products. Talk about your journey, share tips, and promote your freebies.

Need Help Getting Started?

Grab my FREE guide: "8 Profitable Digital Product Niches + Where to Sell Them", it’ll give you the inspiration and clarity you need to move forward..